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Business has changed a lot. Everyone can be a businessman now. Everyone is selling products online whenever they want, to whomever they want. The core of online business is in a single frame – A Dashboard. A dashboard, using which you can control your business from anywhere. But what’s more attractive about the dashboard is, it helps to make decisions for the users.It gives you suggestions about your business.

Introducing AppSumo, a digital marketplace where anyone can sell their products. You can receive massive discounts, payment security, negotiate, expand your market and many more. But the main focus is on their Dashboard. Their dashboard contains some interesting toys that will give you some goosebumps for sure. Here is the first question

How Dashboards and AppSumo Tools Enhance Business Decision-Making

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What is a Dashboard?

Before explaining the tools, let me give you a simple idea of what a dashboard really is if you are new over here.

Let’s say you’re driving a car. The car also has a dashboard. The dashboard has elements like speedometer, fuel level, engine temperature. Everything in a single place. Each component tells you something about the car, mainly about its performance.

Like that, a website’s dashboard is a visual interface that provides a snapshot of key metrics and data about the website’s performance in a single screen. It might show you things like –

  1. Website traffic: How many people are visiting your site? How many leads are you generating per month? How many new customers are visiting your site?
  2. User engagement: People’s activities are monitored over here. For how long a customer visits your site, which site has the most purchase are noted down
  3. Sales: How many products are being sold? What products are getting sold? At which time you’re making the most sales?
  4. Customer behaviour: Customers sometimes share their thoughts about your product. How are they reacting is an interesting thing to observe

So I guess the concept of Dashboard is pretty clear. Now let’s come to the next point : Decision-making metrics in Dashboard!

Decision Making in Dashboard

When you sign in to your site, the first thing you will view is your dashboard. Dashboards keep all KPI (Key Performance Indicators) in a single frame. So that you can make decisions by viewing that dashboard. A proper dashboard has 6 decision making layers.

1. Finance

Finance deals with complete money. How much revenue you have generated, how much cost you have incurred, inventory cost, accounts receivable, cash flow, and ultimately profit. It’s the most crucial segment on the board and the most enriched too. It will also contain lines and graphs to give you a visual outlook of what’s going on. You can compare previous months data too.

2. Marketing

This is also a note taking segment. Here you will see how many people are coming to your site. What is the age group of your customers? How much money are you spending behind each customer? What is the LifeTime Value (LTV) of your customer? What’s your update on social media pages? How are the ads performing?

3. Sales

Don’t get confused between sales and marketing. Sales focus on customer winning rate – how many successful deals are you making. Sales pipeline- where you lose your customers the most, how much growth you have made in sales, total sales revenue you are making.

4. Customer Relationship

Are your customers happy? How many customers return their products? Your loyal customer base? Most of the sellers do not consider this as a decision metric. But this actually determines whether you should continue your business.

Here we put an end to the second question. The most influential decision making metrics for online business in a nutshell. Now the most anticipated part is “How AppSumo Tools enhance your decision making process.”

Tools that Make Decision Making Easy

DecisionRules

You have lots of options but don’t know which best fits for your solution. To tackle these sorts of scenarios, AppSumo has their decision table named ‘DecisionRules’. Without experience in coding, you can use it. Here is a step by step process to use Decision Rules.

You own a small online clothing store. And you want to offer various discounts to increase purchases. As you have multiple categories of product, you want to give the best discount on products keeping a satisfactory profit margin. So how do you solve it?

Step:1 – Choose the variables

We will have 3 categories of variables over here.

  • Customer type: New customer and Old customer
  • Order value: Current price of the products.
  • Previous purchase history: Total amount a customer used to spent on products

Step: 2- Create a Decision Rule

Open DecisionRules dashboard and tap on “Create Rule.”Give your rule a name like “Customer Discount”

Step: 3-Define Conditions:

Now we have to create a series of questions to determine the discount criteria. here you can also add what will happen if the conditions are not met.

Step: 4-Test and Deploy:

Now press “Test Rule” to simulate customer scenarios and ensure the rules work as expected.

That’s only a part of the system. You can connect multiple decision tables together to create logical rule flow. If you are a coder, there is an opportunity to use Javascript too! Might sound hard. But it’s pretty easy. You will get it if you practise it a couple of times. DecisionRules saves a hefty amount of time. You can change your variables unlimited times and it gives you the most precise outcome.

Enquire Pro

Knowledge is everywhere and to grow a sustainable business you have to consistently do research. But how much can you store in your mind? Or how many new ideas can you generate daily? From now on keep only one thing on your mind “Ayda“. Ayda is an artificial intelligence that combines human expertise and artificial imagination to boost your idea to a new dimension. Ayda provides-

  • Summarization of lengthy documents.
  • Opinion and feedback from Industry experts who have more than 10 years of experience in particular fields.
  • Search, hire, and build an expert team suite using Ayda’s networking site.

And guess what you can get monetized from this tool too!! If you think, you have expertise in a particular field, then answer questions related to that field. This feature is called “NetworkPulse Engagements“.

Blue - Project Management

If you are  a marketer and working on a complex project for your business, then Blue can come handy to you. Blue is a streamlined solution that keeps track of your project in a simpler way. Blue has some really cool hardcore features.

1. Kanban Boards

Kanban is a project management tool used for visualisation and keeping track of work and efficiency. In the traditional way, kanban boards write individual tasks on sticky notes placed into columns on a large board. Board’s columns represent the value stream – a sequence of specific steps that tasks or products must go through from the start of work to finish. But on the device,you will only write down the tasks. And share it with your team members.

2. Gantt Charts

Gantt chart is used to show project schedules. You can draw a visual timeline about the project

  • Set deadlines.
  • Work lapse between 2 work
  • Dependencies between 2 task
  • Finding bottlenecks in a task

3. Task Management

In task management section,

  • You can create tasks and assign them with your teammates
  • Create subtasks for each task to keep track

You can also assign the task to AI. AI can create task plans for you and create an efficient timeline. You can also customise your workspace, summarise the reports of all of your projects. You can do unlimited projects at the same time. And lastly Unlimited Updates.

CQ - Business Management Software

CQ is an end to end business management software. It’s an advanced version of Blue you can see. It brings everything regarding business in a single place. You can bring your tools in a single place.

It’s divided into five departments.

  1. Finance
  2. Marketing
  3. Operations
  4. Sales
  5. Human Resource
  • Bespoke Estimation
  • Project management
  • Profit and Loss Tracking
  • Geo Timesheets
  • Gantt Charts
  • Task Management
  • Job Scheduling
  • Route Mapping
  • Business Analytics
  • Lead Management
  • Financial Management
  • Calendar Management
  • Asset Management
  • H&S Document Creation

All the tools mentioned stay in a single roof. Hence you won’t have to jump around to control a project. Just simply log in to their site and purchase the service.You will see the landing page and the tools.

Engage

You are selling your products. Great. But are your customers happy with your product? What do they expect from you, ever thought of that? Business surveys are pretty crucial as they collect data from customers. Now almost every survey is done through Google forms, where questions are asked. It’s pretty cliche and highly boring. But what if we can spice things up using AI. Meet ‘Engage’, our AI survey bot that creates interactive forms to make the data collection process more delightful. There are 4 ways to run survey.

  1. Sticky Note Format: You post an image on which you want suggestions. Users can directly write down around the picture like a virtual board.
  2. Illustration Forms: In this format, users can draw elements and express how they visualise the product. It’s useful for the developer to garner feedback.
  3. Action Dots: Users can use dot effects where they can draw dots on portions they like or do not like. It’s like checking a paper and marking the wrong answers.
  4. Polls and Surveys: It’s like the usual multiple choice questions but most surveyors avoid these as they have better options above.

The process is simple. Give a title name to your survey. Post questions, image, video- whatever required. then use one of the 4 options mentioned above to collect the data and you’re done.

ProdCamp

The most important element in online business is ‘Data’. And to create a data based roadmap that aligns with business objectives and make effective decisions. ProdCamp runs on RICE matrix format (Reach, Impact, Confidence, Effort). Based on data available, it creates a prioritisation model on which task to approach first. After collecting feedback from customers, RICE runs a data management program where they structure the system based on feedback. It also brings together all the data you have collected from your customers in a single space.

Pickaxe - Your Own AI

Chatgpt, Gemini, calude, Sora; we are seeing a bunch of AI tools around us. Each has its own unique abilities. But ever thought of building your own? Probably not. As building a software requires a lot of coding, then you have to run tests to measure its success rate.

After that you have to monetize it to bring back some money. But what if there was a platform that would help you to create, deploy, and monetise your own AI tool? Sounds unreal right.Not anymore. Appsumo has launched another AI tool Pickaxe-plus.

You can train your AI by giving resources from the internet. It will create tiers, a subscription method to generate income. Once built, you can add this to websites like WordPress, Webflow, Kajabi, and Squarespace.

Nenzy.AI

You want to hire some people for your company. But you don’t have a dedicated HR team to conduct the interview process. Can we use AI over here to take the interview process? Hell yeah! Meet Nenzy ai, an artificial interviewer who will conduct interviews like a professional group of headhunters with AI voice and text methods. You can set her the job roles. Give a structured questionnaire to reduce time. It will also keep all the information regarding candidates in a single place. It judges a candidate from a holistic perspective too. Ultimately giving a better decision.

Signum AI

Industry changes. People’s interest turns. Business is such a field where everything is continuously evolving. So, to keep track of your business and most importantly to gather insights, you need a hand from AI. Because there is a tool that will gather customer insights, tracking their media activities and online presence.

It creates a customer profile. You can easily find out his likings, pain points. You can also get a summary of different trends. This way you can make better and faster decisions.

Conclusion

This is it for today. We have discussed a myriad of tools of AppSumo that can help a business to make better decisions in their path. Most of the tools have AI features. You will find proper guidelines in their page. Except for these, there are many tools that can help you run a business without putting much pressure on your head. AppSumo is a really handy tool to try.

© Review Part 2024